One Click Digital Transformation
It's easy to transform your company.
Genuine digital transformation isn’t accomplished by replacing old platforms with new ones, but by modifying how the organization functions. An organization will only be able to take full advantage of new technology when they grasp that they must do things differently.
Let’s look at customer service, as an example. When an organization chooses to integrate or upgrade a CRM system (ie, Microsoft Dynamics, a CRM tailored to organizations of every industry and size), they are adopting a powerful tool, that readies them for digital transformation.
But, of course, the system is only the infrastructure. If the organization chooses to use the infrastructure in the same way as it used its previous tools, the entire process may fail. And while they may yet reap some success from this new tool, they still aren’t taking advantage of the system’s full potential.
At Elad, as the leading Dynamics integrator in Israel with decades of experience with the platform, we have encountered this issue with our clients. We were able to identify the problem and crystallize an exact solution. This is how SimpleChat was born: a tool that takes this mighty infrastructure and facilitates an actual digital transformation.
What SimpleChat does is connect Dynamics to all the channels through which the company interacts with its clients, such as WhatsApp, Facebook, email, webchat, etc. In just a few minutes, with only a few clicks, and without any coding, SimpleChat is connected to the CRM; from that point on, all incoming service requests to the company – from any channel – are input into the CRM and appear on one, unified interface. Goodbye looking at different channels to find and react to client interactions. Hello, dealing with client queries in a unified fashion, from one location. SimpleChat has really succeeded for users, because it was intentionally designed to put the client in the center.
This is but a single example of how the digital transformation of an organization is actually effected by the new process that accompanies the new platform. Technology exists to assist us; organizations that wield each tool with their end results in mind, find the tools to be most useful. And the solution is a lot less difficult than we may think. SimpleChat integration takes about 5-10 days, but is actually functional from the moment of connection. The remaining integration effort involves tailoring a dedicated chatbot to the client and implementing visual tweaks.
Is it therefore honest to call it one click digital transformation? We think so. Once plugged in to Dynamics, SimpleChat immediately empowers organizations to function with all the benefits the digital transformation allows.